So, do you need voice-over in an explainer video? Not Always. There are some videos that do a great job showing how a product works or how something is built simply with text and graphics. Sometimes that can be effective. However, should you probably have voice-over for your explainer video? Yeah, you should.
Let’s face it’s called an explainer video for a reason and only with voice can you explain a lot of information in a short amount of time. A good explainer video will leave the viewer feeling that they truly understand the organization or product after watching for less than 90 seconds. Only with an explainer video voice-over can you really communicate new ideas and concepts, sometimes complex in nature, in a short amount of time. Even just hearing the business or product name spoken out loud goes a long way in creating brand identity moving forward.
Which brings us to the emotional element of voice-over. Creating a brand means connecting with your potential customers on an emotional level. The right voice can create that connection. It sets the tone. It’s what gives your video…well, a voice. Depending on the voice you choose, your business, organization or product will be seen in a certain way by the audience. Do you want to be perceived as dependable? A company that is steady and stable? Do you want viewers to see you as aggressive? Someone who will get the job done? Do you want the audience to feel like purchasing your product is a no brainer? That life without it would be less exciting? Do you want them to understand the seriousness of what you’re doing? Or how your product will make their lives better? A good explainer or narration voice-over will create this feeling for the viewer.
Finally, the right voice will help you and your viewers build trust. An authentic voice speaking to them, not at them, goes a long way in doing that. When your customers trust you, they’ll buy from you or want to be part of what you’re doing. Using an explainer video voice talent who sounds like a real person and not an “announcer” goes a long way in building that trust.
With her wide range of delivery tone and styles, Beth can bring the right authentic voice to your explainer video or narration voice over project, in order to engage and build trust with your audience.
Anyone can read your copy…Beth will tell your story.